TOOLBOX SESSION 8

During this session we had to come up with the final ideas and illustrations for our products. I decided to make different ideas for my magazine covers in photoshop. I really enjoyed working in this class because it included coming up with the final idea and I enjoyed playing with different display ideas for my magazine.

I wanted my magazine to portray my idea not only through writing buts also visuals. I came up with several different ideas with different colour schemes or editing types. It was overall a very interesting session. The name of magazine is MINN which is an abbreviation for the tagline, “Minimal is the New Normal”. I wanted my idea to put forth the attractiveness of simplicity. I developed ideas keeping the tagline in mind. The inspiration also included my Shoreditch research. I didn’t portray my research directly but in a hidden manner. While observing the various street arts, I saw that they were layered over one another, like the new ones over the old arts, so I applied the same concept in the final idea for my magazine and layered texts over fading pictures to show the same concept. I wanted to show that even if the the background starts to fade it is a very important part of the final visual so as to set the aesthetic of the final outcome.

I also implied this concept in the various layouts I tried to come up with. While working on photoshop I faced a few difficulties because I am not very familiar with it but eventually I was able to figure out how to work it. In the end I was able to come up the idea I wanted to show and I hope that it can be understood through the visuals. I also included my campaign, “COLLATERAL” as part of my project. It is a collaboration with the magazine, this campaign works on collecting the plastic waste and covert them into bags and coats that can sold. It also provides a platform to people to put forth their ideas and opinion on various topic regarding fashion industry. The marketing idea was to involve several celebrities and influencers to promote and be part of the campaign so that audience of all ages can be informed about it and be part of the same.

I really enjoyed this session and coming up with fi cal ideas for my project. This angle of fashion is something that always attracts me and makes me satisfied to work with.